Online Engagement & Brand

An ever-expanding area of the organisation (and our biggest team currently!) is the area of Online Engagement & Brand. This is the team responsible for:

• Our social media pages (Facebook and Instagram);

• Managing our website;

• The marketing and branding of the organisation (including designing our beautiful marketing materials);

• Our Ebooks; and

• Our biannual magazine, RARA!

The Marketing & Branding portfolio exists to design and implement on-brand, engaging and impactful marketing materials to grow the brand recognition, understanding and reach of the One Woman Project. This is undertaken through:  

• Designing marketing assets and collateral as required;  

• Reviewing existing marketing assets and collateral for consistency; and  

• Regular reflection on target audience to ensure maximum impact of collateral.  

The portfolio aims to strengthen the brand identity of the One Woman Project both in the non-profit and broader community, through high quality marketing materials that stand out and highlight the organisational mission.  

The Online Engagement portfolio exists to connect to and engage with a wide group of the public and bring their awareness to social issues pertaining to gender. This is achieved through:  

• Social media posting and management;  

• Delivering online content, blogs and campaigns; and  

• Publishing Ebooks and RARA Magazine.  

The portfolio aims to become the go-to provider for information about feminism and gender equality in Australia.  

Welcome to your team!

Portfolio goals

For the next five years, three key goals have been developed for the Marketing & Branding portfolio:  

• Increase consistency and recognition of One Woman Project branding;  

• Develop a suite of visuals and content strategy; and  

• Design merchandise and downloadable designs.  

For the next five years, two key goals have been developed for the Online Engagement portfolio:  

• Growth and expansion of reach and engagement; and  

• To publish two editions of RARA annually and one e-book.

To read more about the Online Engagement & Brand Portfolio’s long term goals, feel free to check out the 2020-2025 Strategic Plan and COVID-19 Re-Design of the 2020-2025 Strategic Plan.